It wasn't that long ago when outhouses where the norm. For thousands of years, some variant of the outhouse was the status quo. No one in their right mind dared to build their living space with indoor plumbing, even though the toilet was invented hundreds of years earlier in 1596. To use the latrine indoors would be crazy. Imagine the stink.
No, if you had to “go,” then you were required to exit the building, go down the path, watch out for snakes, spiders or alligators, and use the plank wooden shack in the backyard. This was the way it was for hundreds of years.
Finally, smart people like Thomas Jefferson -- yes, one of our founding fathers -- got tired of going outside and broke the mold by choosing to not settle for average. They didn’t care what other people thought about their disruptive indoor plumbing idea. They just figured out a way to make it work. Because of that, eventually indoor plumbing became the norm, despite the initial resistance and skepticism.
The question I have for you is what old pattern do you see that needs a disruption -- a change over? Anything equivalent to outhouses that need to be challenged? Keep in mind that disruption is centered on a simple mindset of breaking average! If don't break average you won't breakthrough.